Motorola's LatAm marketing team relied on us to create consistent retail/point-of-sale communications aimed at various target audiences and highlighting different key features, as determined by the regional market.

To meet production objectives with creative consistency, I needed to develop a series of modular design systems for studio photography, CGI manipulation, and iconography.

We found creative production and operational efficiencies that let us expand the scale of the partnership to include service design research and on-device branding efforts — increasing studio capabilities through the build-out of a multi-disciplinary creative team.