Creative direction for Motorola mobile devices.
Brand Activation
Roles: Business Development / Creative Direction / Design Research / Brand Experience
How do you express Motorola's brand values to a global audience, without the use of language or sound?
Motorola approached us with the desire to create on-device branding that would express the values and spirit of the brand as part of the demo mode embedded in each smartphone.
Recognizing the global nature of the brand and the very limited storage available, I needed to develop a solution that could meet our brand goals without the use of language or audio.
We developed an animated treatment that built a visual narrative flexible enough to meet limited storage requirements while successfully capturing and communicating Motorola's spirit, values, and features.
