With a $1.2 trillion US infrastructure bill becoming law in 2021, Deloitte needed a way to speak not only of their expertise but of their vision for what the true impact of transportation improvements could look like.

"Everyone knows who Deloitte is, no one knows what Deloitte does" was a common insight heard throughout the firm. I needed to find an effective, emotive way to demonstrate the lasting benefits of a partnership with Deloitte.

I directed our team to create "Let's Start a Movement," an easily distributable anthemic video designed to elevate Deloitte's position as a visionary and trusted partner for infrastructure-related efforts of any kind.