A cross-disciplinary creative leader who bridges brand strategy, design, and emerging technology, I lead brand experiences that regularly blur the lines between the physical and digital.

I've led programs from new business acquisition through project deployment, within both renowned global firms and entrepreneurial organizations.

I’m familiar with managing cross-functional teams, stakeholders, and clients across multinational time zones, budgets, and hybrid work environments.

I’m currently focused on the impact and integration of AI tools into creative processes, while maintaining human-centered strategies, brand judgments, and compelling narratives - the core drivers of effective brand experiences.