Strategic Growth Marketing at Deloitte focused on putting a tangible "face" to the evolving needs, roles, categories, and offerings of current and potential clients and partners, under the "Together Makes Progress" brand platform.

The strategic role of Finance and the CFO had become a significant component of business transformation. Deloitte needed a way to showcase its ability to provide guidance alongside this nuanced, evolving role.

The team built a dynamic yet tangible creative platform — one that captured the excitement and challenges of being on the "edge of next," while staying malleable enough to attach distinctly to different offerings and industries, in both look and voice.