Podium redesign for Nasdaq's MarketSite Studios.
Experience Design
Roles: Business Development / Creative Direction / Experience Design / Industrial Design
How do you reimagine the experience of opening and closing the Nasdaq Marketplace?
As an integral partner to Nasdaq's overall rebranding effort, our team was approached with the desire to overhaul the podium used to open and close the Nasdaq Stock Exchange.
I understood how important the Nasdaq podium is to announcing the arrival of new companies to the exchange. My goal was to update the technology and design a form factor that properly celebrates the milestones these companies have achieved.
Our final design accounted for a number of broadcast-friendly factors: it allowed a large number of participants to celebrate the moment together, built displays into the podium for opening and signing stock certificates into the market, and provided adjustable height for wheelchair accessibility.





